Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. … Read more
“The stock market is not the economy.” When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad. That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great … Read more
Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target audiences would search for potential solutions to their needs and wants, they would find the brand’s vast array of content and believe that brand is the one that provides the most … Read more
