This week, content marketing talk turned to all things marketing tech – digital asset management, content management, operations, video, generative AI, and more – as thousands gathered virtually for the annual ContentTECH Summit. (Don’t worry if you missed it, you can still register to watch it on-demand.) CMI’s chief strategy advisor Robert Rose shared some … Read more
Deloitte discovered fascinating new insights into businesses’ approaches to continuous innovation and change in its recently released 2023 Chief Strategy Officer Survey. If your immediate reaction is, “Hmmmm … Do we even have a chief strategy officer?” or “Where do we get one of those,” you’re not alone. Despite the title’s familiar sound, the function … Read more
I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I dare say ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect … Read more
