We have big news: HubSpot Media is acquiring Starter Story, one of the most trusted and popular media brands in entrepreneurship. If you’ve spent any time in the world of bootstrapping companies, online startups, or the indie startup community, you already know what Starter Story is. But if this is your first acquaintance, buckle up … Read more
I blocked two of our ranking pages using robots.txt. We lost a position here or there and all of the featured snippets for the pages. I expected a lot more impact, but the world didn’t end. Warning I don’t recommend doing this, and it’s entirely possible that your results may be different from ours. I … Read more
Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities. Then, there are the more process-oriented pieces – standards, guidelines, how-to instructions, and other initiatives that relay valuable information. Though necessary, these “constructed” pieces are rarely considered a place to stretch … Read more
