I blocked two of our ranking pages using robots.txt. We lost a position here or there and all of the featured snippets for the pages. I expected a lot more impact, but the world didn’t end. Warning I don’t recommend doing this, and it’s entirely possible that your results may be different from ours. I … Read more
Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities. Then, there are the more process-oriented pieces – standards, guidelines, how-to instructions, and other initiatives that relay valuable information. Though necessary, these “constructed” pieces are rarely considered a place to stretch … Read more
You know that feeling when you’re watching a movie, and a character suddenly starts explaining things in so much detail you find yourself pulled entirely out of the story? You experienced an “info dump.” And I bet you didn’t like it. The most familiar movie info dumps usually involve the villain explaining their entire plan … Read more
