The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros; they focus on the appearance and stability of the site rather than its functionality. Developers and IT departments also don’t typically have ample time or … Read more
If you want your blog posts to get search traffic, optimize them for SEO. But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. 1. Target a topic with search traffic potential If no one’s … Read more
Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in mind. They expend valuable time and effort creating a piece that ultimately falls flat. Marketers often mistakenly create #content to draw organic traffic without keeping keyword research in mind, … Read more
