Google’s principle of EAT — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have in a field,” said Kevin … Read more
Updated March 7, 2022 In the rush to get on the front page of Google search results, a major opportunity stands out as the most useful and relevant: featured snippets. At the top of many informational searches, these bits of text provide a quick answer to a searcher’s question. Since featured snippets outrank standard list … Read more
Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is heightened demand for information about a new topic, like there was during the outset of … Read more
