Have you put your content marketing under the microscope? A content audit does just that – helping you see how your company’s published content helps or hinders success. The thorough examination evaluates the impact of each piece of content and the strategy as a whole. It can turn into a tedious and time-consuming process if … Read more
Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in mind. They expend valuable time and effort creating a piece that ultimately falls flat. Marketers often mistakenly create #content to draw organic traffic without keeping keyword research in mind, … Read more
HubSpot recently announced the launch of new AI tools – content assistant and ChatSpot.ai – to boost productivity and save the marketing and sales teams valuable time researching, reporting, and summarizing important information. SEJ had a chance to take these new tools for a spin – read on to find out what we learned about … Read more
