We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we? The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an … Read more
Standard operating procedures make your work faster, easier, and more scalable. This is particularly true in the case of SEO, where a lot of the tasks are simple and repeatable. Things like adding meta tags, maintaining a proper URL structure, adding internal links, and optimizing your images are all easy to do… but also easy … Read more
“Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and content,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It demands technically sound websites in today’s marketing landscape.” “Over a longer timeframe, the … Read more
