Google introduces Ads Data Hub for Marketers and Measurement Partners

Google introduces Ads Data Hub for Marketers and Measurement Partners

Google’s Ads Data Hub helps advertisers do customized analyzes for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is … Read more

GA4 now has an enhanced measurement option for form interactions

GA4 now has an enhanced measurement option for form interactions

Google has added an enhanced measurement option for form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gene marketers rejoice! Get the daily newsletter search marketers rely on. Enable enhanced measurement. Enhanced measurement should be … Read more

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