To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why. Many people usually talk about … Read more
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have begun to question whether keyword match types still matter. This … Read more
Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon. A cookie-less future is still expected, but what … Read more
