Starting a new business is a thrilling experience — full of grand dreams and endless possibilities. It’s a process marked by ambition and dedication, and after all that hard work to get your business up and running, it’s natural that you want to see it quickly grow and flourish. And while there is no secret … Read more
Every business needs a marketing plan. It helps guide your marketing efforts and keeps you on track to hit your marketing objectives. The problem is that creating one can get complicated, really complicated. It’s not so bad if you’re familiar with marketing jargon and acronyms like SWOT and KPI. But if you’ve never created one … Read more
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. My colleague Matt Bentley predicts that it will be hard to distinguish AI-generated content from human-written content … Read more
