Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving this. Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content … Read more
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other … Read more
![How to Build a Keyword Strategy [Free Template]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/10/1665842428_.png "How to Build a Keyword Strategy [Free Template]")
Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods boil down pretty much to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go … Read more
