A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have begun to question whether keyword match types still matter. This … Read more
Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take effect on June 1, 2023. Changes to the Generate Forecast Metrics Request. Beginning June 1, the “Generate Forecast Metrics Request” will continue to be the method for obtaining forecast data. However, the “Keyword … Read more
For example, say you have these keywords: It’s clear that they all mean the same thing, so you don’t need to create different pages for each of them. You can just group and target them all on a single page.… read more › Follow us on Facebook | Twitter | YouTube WPAP (907)
