![Key Principles & How to Leverage It [+Examples]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1660516218_.png "Key Principles & How to Leverage It [+Examples]")
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands.
The key to sales enablement? Teach Your Storytellers Well
A poor storyteller can kill a great story. Think of all those great novels that turn into awful movies. Or, that amazing presentation you put together for the CEO who butchered it. I recently watched a CEO on stage throw his staff under the bus because he didn’t understand the presentation. He started skipping slides … Read more
