AI draws its knowledge from three different levels: training data, retrieval systems and live tool access such as APIs and MCPs. Each data layer has its own advantages and disadvantages. So if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another … Read more
When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would discover and crawl URLs that it has access to (the volume and breadth depending on other factors we colloquially refer to as a crawl budget). The … Read more
Google has published a new help document for SafeSearch that merges together all of Google’s SafeSearch details into one larger help document. This new document explains how SafeSearch works, adds some troubleshooting but the overall guidance of SafeSearch has not changed. What is SafeSearch. SafeSearch is Google’s adult content filter that aims to filter out … Read more
