20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a … Read more
Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver … Read more
As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a nebulous task and a moving target. Most focus is on how an individual page ranks for a specific query. But, do websites have an overall … Read more
