Microsoft has rewrote the Bing Webmaster Guidelines to cover how content appears in both traditional search results and the AI responses generated by Copilot. The previous version focused on how Bing indexes and ranks websites. The recast extends this to Copilot and Grounding API results and treats “Grounding results and citations” as additional authorization results. … Read more
Whether you call it GEO, AEO, LLMO, or SEO for AI search, it’s a field that barely existed two years ago. It now has its own conference circuit, collaborating with dozens of established SEO and marketing conferences that have added extensive AI search tracks. Here you will find a summary of all GEO and GEO-adjacent … Read more
As SEOs, we are used to adapting to changing algorithms, so LLM optimization should be a simple extension of this process. To discuss the industry debates surrounding the differences between SEO and GEO and whether they are the same or different, I spoke to SEO veteran Grant Simmons. Grant has more than 30 years of … Read more
