Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in mind. They expend valuable time and effort creating a piece that ultimately falls flat. Marketers often mistakenly create #content to draw organic traffic without keeping keyword research in mind, … Read more
Here at Buffer, we think a lot about visual content. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often: Where can you find free … Read more
Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market. Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific … Read more
