Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons

Updated Nov 22, 2022 Millions gather to view your content marketing on their screens. Crowds line up over two miles just to get a glimpse of your content in real life. That’s the stuff of content marketers’ dreams. And it’s the reality for marketers at Macy’s, the US department store chain that has put on … Read more

How 1 Content Director Leads 10 Growing B2B Publications

How 1 Content Director Leads 10 Growing B2B Publications

Sarah Tolle started her professional life teaching English in Spain and Hungry. On the side, she started writing content for a marketplace startup in the home design industry and, eventually, for other clients. When her teaching stint ended and the Wisconsin native settled in Canada, Sarah increased her entrepreneurial activities. She continued creating content for … Read more

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program. We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Each finalist this year worked on a winning entry … Read more

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