Have you put your content marketing under the microscope? A content audit does just that – helping you see how your company’s published content helps or hinders success. The thorough examination evaluates the impact of each piece of content and the strategy as a whole. It can turn into a tedious and time-consuming process if … Read more
In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy. But … Read more
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and consumed? … Read more
