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Why Agentic AI Shopping feels unnatural and doesn’t endanger search engine optimization

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Why Agentic AI Shopping feels unnatural and doesn’t endanger search engine optimization

Google, OpenAI and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative area for AI to delve into. What always comes to mind is that shopping is an extremely important activity for humans; It’s literally part of our DNA. Is the general public willing to give up … Read more

Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]

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Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]

Last week I spoke to a healthcare client whose team wanted to create a new customer experience using digital content. But they felt frustrated. Five years ago, with the help of some consultants from advertising agencies, they had the idea of ​​launching a digital platform that would allow easy access to facts. All they needed, … Read more

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