According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.
Data
Don’t Limit Audience Data to a Legal Concern
Sound the alarm a little. Marketers at product and services companies fail with first-party data, yet it could be their biggest contributor to growth in the coming year. Do you know who doesn’t fail at first-party data? Media companies. But I’ll come back to that. It’s coming on five years since the EU’s GDPR privacy … Read more
Ranking data during the December 2022 Google helpful content update and link spam update
Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the … Read more