Conversations

Mnemonic Content Strategy Framework Can Spark Conversations

by
Mnemonic Content Strategy Framework Can Spark Conversations

I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I dare say ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect … Read more

Take Binary Bias Out of Your Content Conversations

by
Take Binary Bias Out of Your Content Conversations

It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them. Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will … Read more

ajax-loader
Good Marketing Tools
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.