Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being … Read more
TikTok has introduced a new program called the Creativity Program Beta, designed to help creators earn more money with longer content. The program is the latest addition to TikTok’s range of monetization tools that support creators of all levels. What Is The Creativity Program Beta? The Creativity Program Beta is an invite-only program to help … Read more
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other … Read more
