Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead. Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only) Alcohol (where legal) Prescription drugs (US, CA, NZ) What Google says. A spokesperson from Google stated … Read more
Love it or hate it, PPC isn’t going anywhere. At least not for a while. As PPC experts, we get to deal with everything from new platforms, added features, disappearing metrics (we’re looking at you, Facebook), angry clients, privacy issues and baffled relatives who ask “what do you do, again?” For example, it doesn’t just … Read more
Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and they serve different marketing purposes. Whether it’s on Google Ads or Microsoft Ads, ad extensions can help maximize your visibility in the search results and … Read more
