Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. A deal with the MLS. Apple recently closed a 10-year deal to air MLS games in … Read more
![Scarcity Marketing & The Fear of Missing Out [Podcast]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/11/1667588417_.jpg "Scarcity Marketing & The Fear of Missing Out [Podcast]")
Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing – especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me … Read more
Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other … Read more
