Insights into the Tik Tok Audience

Insights into the Tik Tok Audience

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other … Read more

Apple Offers New Ad Placements In App Store

Apple Offers New Ad Placements In App Store

Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new advertising placements: the Today tab and the product page ad placements. Expanding Your Reach With Today Tab Ads Starting immediately, advertisers can showcase their app … Read more

Google introduces Ads Data Hub for Marketers and Measurement Partners

Google introduces Ads Data Hub for Marketers and Measurement Partners

Google’s Ads Data Hub helps advertisers do customized analyzes for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is … Read more

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