Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO Link Best Practices. 1. Title Attribute Can Work Like an Anchor Text Google can use the Title attribute if the anchor text … Read more
Susan Wojcicki, one of the longest-serving Googlers, is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “After nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a … Read more
Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku. In addition, the new Deal ID forecasting … Read more
