I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes … Read more
What makes a content marketer great? You’ve probably asked this question as you thought about your career progression or wondered how to establish credibility to advance your content program. We studied these six 2022 Content Marketer of the Year finalists (including the two winners) for clues. Each finalist this year worked on a winning entry … Read more
Most marketing advice nowadays encourages small business owners to be active on multiple social media sites. From humorous TikToks to informative Twitter threads to aesthetically pleasing Instagram Reels, content creators have successfully learned the best ways to leverage each platform. With new social media sites on the horizon, there will be even more opportunities to … Read more
