Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy.
Your 2023 Planning Shouldn’t Be All About That Tech
Do marketers dream of magical tools? (I couldn’t resist that Blade Runner reference). As we enter the fourth quarter (for many), it’s time for planning. Budgets are due. Plans are being formed. Leftover money must be spent before the year’s end. Is it any wonder that marketers’ thoughts turn to technology? You may be mulling … Read more
