The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: Holiday Fundraising Ideas … Read more
![B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1674658823_.jpg "B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]")
In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? As Rita writes: Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a … Read more
Sound the alarm a little. Marketers at product and services companies fail with first-party data, yet it could be their biggest contributor to growth in the coming year. Do you know who doesn’t fail at first-party data? Media companies. But I’ll come back to that. It’s coming on five years since the EU’s GDPR privacy … Read more
