How To Vet External Content Sources

How To Vet External Content Sources

They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship ever is. Then, those imperfections cropped up more often. The community of sources on HARO no longer gave me what I needed. I wondered if it was me. What … Read more

Visual content for social media [New Research]

Visual content for social media [New Research]

We all think we have great taste. In the movie When Harry Met Sally, Marie (Carrie Fisher) and Jess (Bruno Kirby) move in together and argue over keeping his wagon-wheel coffee table. Jess insists, “I have good taste!” And Marie responds, “Look, everybody thinks they have good taste and a sense of humor, but they … Read more

Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Are Brands Investing in Social Media Communities in 2023?  We Asked 1,200+ Marketers

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And one sure way to boost engagement is by fostering a tight-knit social media community. Social media … Read more

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