Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Are Brands Investing in Social Media Communities in 2023?  We Asked 1,200+ Marketers

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And one sure way to boost engagement is by fostering a tight-knit social media community. Social media … Read more

When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?

When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?

You finally did it. Your team worked hard to get the content ready for the next 30 days. It all fits well on the editorial calendar, neatly designed by themes on topics relevant to your audience in formats they want. Even better, the necessary stakeholders approved it all. You uploaded the content and scheduled it … Read more

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