AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers.
Marketing
Copyright Guidance Gives Content Marketers an Easy Decision on AI vs. Human Content
Imagine you have a pile of sand. You remove a grain. Is it still a pile of sand? You remove grain by grain until only one remains. Is it still a pile? If not, when did the pile become a non-pile? That heap paradox can serve you well today as the tension around AI-generative content … Read more
4 Things To Ignore (and 3 Things To Do) in Your Next Content Audit
Have you put your content marketing under the microscope? A content audit does just that – helping you see how your company’s published content helps or hinders success. The thorough examination evaluates the impact of each piece of content and the strategy as a whole. It can turn into a tedious and time-consuming process if … Read more