Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?” The debate of one unified platform vs. best-of-breed solutions has raged in marketing for the last 20 years. Every couple of years, an article or keynote address promises to put an “end to the debate” but only walks through the … Read more
Google’s stay of execution for third-party cookies in Chrome won’t last forever. Even if they push the deadline beyond the expected second half of 2024, the tracking tool’s demise is on the horizon. In the no-cookie era, you will still possess vital customer insights from your first-party data – the information people share directly in … Read more
You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, reels, and stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people … Read more
