Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a crack for pitching ideas and coming up with clever copy.
‘Twas the Night Before Break – 2022 Content Year in Review
Editor’s note: And now, for our last post of the year, something completely different. ‘Twas the night before break, Elon was high,Content marketers worried they’d be replaced by AI. Inflation persisted, economic signals unclear,And all hoped that more layoffs wouldn’t appear soon. All content practitioners climbed into their beds,While visions of first-party data danced in … Read more
What It Is and How to Use It
Vertical, short-form, mobile — these three words describe the video format popularized by TikTok that every social platform is looking to co-opt, and YouTube is no different. Although the platform is known for its longer-form video content, it added a new feature in September 2020: YouTube Shorts. This addition should come as no surprise, as … Read more
