While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
Google Allows FAQ Markup for Non-FAQ Content
Google’s John Mueller answered a question about FAQ structured data that significantly expanded the kinds of content that FAQ structured data can be applied to, which now includes content that isn’t even in the FAQ format. FAQ Structured Data FAQ (Frequently Asked Questions) is a type of content format that consists of answers with questions. … Read more
The Empowered Business Buyer Is a Myth [New Demand Generation Research]
One of my favorite scenes in a movie is from Men In Black. Jay, played by Will Smith, is a new “man in black” and has just dealt with his first aliens. He asks his boss Kay, played by Tommy Lee Jones, why they don’t just tell the world that aliens exist. Kay says humans … Read more