If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data.
Scarcity Marketing & The Fear of Missing Out [Podcast]
Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing – especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me … Read more
Don’t Make SEO the Reason for Your Content Marketing Strategy
Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target audiences would search for potential solutions to their needs and wants, they would find the brand’s vast array of content and believe that brand is the one that provides the most … Read more