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I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window settings, meaning advertisers can no longer configure conversion windows independently. The conversion window refers to the period following an ad interaction (such as a click … Read more
With the ever-changing nature of The Algorithm, hashtags are one method of discovery that has stayed consistent in the value they offer. Your TikTok or Instagram hashtags might just be what propels your content in front of the right audience, so they’re essential for any social media strategy. However, coming up with the right ones … Read more
