Are Brand Mentions Important to Google’s Algorithm?

Are Brand Mentions Important to Google’s Algorithm?

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand mentions There is a longstanding idea in … Read more

Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more

IndexNow integrations grow as Bing says ‘millions’ of sites are using it

IndexNow integrations grow as Bing says ‘millions’ of sites are using it Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.OK . Follow us … Read more

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