Welcome to Pulse of the Week: Updates affect how Google personalizes AI mode, what Googlebot’s crawl limits look like in practice, and what new data appears about AIO click behavior and publisher traffic. Here you will find out what is important for you and your work. Google Personal Intelligence now free for US users Google … Read more
It is a widely held belief that AI-generated blog posts are inherently low quality and inferior to their human-generated equivalents. Companies that scale AI-generated content do so knowing that, in our opinion, they are making a trade-off by choosing speed and scalability at the expense of quality. We agree that AI is faster than any … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Branded search increases your return on advertising spend (ROAS) by taking into account the demand you already own, and every input in the paid acquisition model becomes worse at the same time. This week you’ll cover: Calculating how brand search skews performance reporting … Read more
