When the average age of a brand’s customers increases, there is rarely a platform failure. This is usually a signal that younger audiences are discovering, evaluating and purchasing elsewhere and older established brands can’t keep up. As of 2026, Generation Z will be between 14 and 29 years old. They are the first generation to … Read more
As of April 2025, anonymized searches accounted for 46.77% of website traffic. This is data from before the introduction of AI Overviews. The queries are longer now and I suspect more queries are being anonymized. This number is slightly higher than our 2022 study on anonymized queries. However, that is the average. Some websites in … Read more
Threads has over 150 million daily active users. Ideal for reaching new target groups. Also a discovery problem. How are you seen when millions of conversations are happening at the same time? Type “Trending Topics for Threads” directly into Buffer. It brings real-time trending conversations directly to Buffer’s composer. Developed in collaboration with the Threads … Read more
