September 2022 - Page 6 of 14 - Good Marketing Tools

How To Measure Marketing Effectiveness [Webinar]

2022-09-20 by admin

If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently? And if you can’t, do you know how to figure it out? Not only do our bosses want to know if their investment is being spent wisely, but they also want to know if the input is worth … Read more

Search advertising is thriving amid economic uncertainty, new report confirms

2022-09-19 by admin

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the … Read more