Many content marketers are asked to do more without getting more resources. With audience attention harder to capture than ever, how can a creative content team cope? Go to Raising Cane’s and study the menu. If you don’t have time to go or aren’t near one of the chain’s 500 restaurants in 27 states and … Read more
“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages and cultures. For example, in France, they say “Le client n’a jamais … Read more
Much like investing, creating content that always brings visitors to your website or social media can have compounding returns over time. Evergreen content is anything you create for your website, blog, or social media that has sustained interest over time. For example, evergreen content might be “How to Start Eating Healthy” for a nutritionist. A … Read more
