Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. What is inbound marketing? Inbound marketing is a marketing strategy … Read more
Twitter is one of the most popular social media platforms – and one of the only ones where the best practice is to post multiple times a day. If you’ve ever been drawn into your Twitter feed, scrolling through tweet after tweet, you know that Twitter sees thousands of new tweets published every second. This … Read more
LinkedIn’s main purpose is to connect professionals, but it’s also a space to make connections with peers and potential employers, particularly in the B2B industry. Despite its popularity as a platform for growing your career, it can be fun too. People know what to look for on LinkedIn – career and business content – but … Read more
