Navigating work in a large organization comes with unique challenges, especially in times of change. But one thing remains constant—communication endures as one of the thorniest issues. So it’s no surprise in our newly released Enterprise Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2023, well over half (64%) of enterprise content markers say … Read more
![Visual content for social media [New Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/02/1676492113_.png "Visual content for social media [New Research]")
We all think we have great taste. In the movie When Harry Met Sally, Marie (Carrie Fisher) and Jess (Bruno Kirby) move in together and argue over keeping his wagon-wheel coffee table. Jess insists, “I have good taste!” And Marie responds, “Look, everybody thinks they have good taste and a sense of humor, but they … Read more
![3 Top Content Marketing Challenges in Manufacturing [Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/11/1668635119_.jpg "3 Top Content Marketing Challenges in Manufacturing [Research]")
The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense. Rounding out the top three of the most frequently cited challenges: aligning sales … Read more
