Meta spins its new social media network threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it in less than a week. Let’s put that in perspective. The web took almost seven years to reach that number. Twitter took five years. Instagram did it in 2.5 … Read more
Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving … Read more
Twitter threads are a powerful format for marketers. You can use them to share longer-form content and they tend to get way more engagement than regular posts. But, they also take more time and effort to craft than regular tweets. You need to think through the content, the sequencing, how the tweets look, and the … Read more
