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4 technical SEO tasks that are critical to organic success

2022-04-22 by admin

“Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and content,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It demands technically sound websites in today’s marketing landscape.” “Over a longer timeframe, the … Read more

How EAT content and link building can drive YMYL SEO success

2022-03-17 by admin

Google’s principle of EAT — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have in a field,” said Kevin … Read more