How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a … Read more
This post was sponsored by Iconosquare. The opinions expressed in this article are the sponsor’s own. Does social media management sometimes feel like 15 jobs rolled into one? We know, the business of social media involves a lot of plate spinning. There’s strategy development, content creation, data analysis, copywriting, customer service, community engagement, client communications, … Read more
Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling … Read more
