YouTube joined the short-form video race with Shorts, its answer to the vertical video format popularized by TikTok. Now, creators are encouraged to publish short-form content, whether adapting their longer videos or creating exclusively shorter videos. Part of growing on any platform is figuring out ways to ease the content creation process so you can … Read more
YouTube begins displaying shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. Expanding the visibility of Shorts has the potential to amplify their reach, as they can now be discovered in more places throughout the YouTube website and app. This marks the first meaningful update to Shorts … Read more
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to monetize and earn revenue from videos, though not everyone is eligible to join it. Among other criteria, acceptance into the YPP requires 4,000 valid public … Read more
