Reduce

AI overviews reduce clicks by 58%

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AI overviews reduce clicks by 58%

Back in April 2025, we found that AI overviews reduced clicks on top-ranking content by 34.5%, despite Google’s statements to the contrary. Since then, AI overviews have been rolled out in more countries and languages, and many websites have seen organic search clicks decline month over month. Today, it seems likely that the impact of … Read more

How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

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How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

You’re likely familiar with the reduce, reuse, recycle model of waste management, but have you considered it for your search-focused content? Follow the 3R approach by pruning and revising your site’s content regularly. That strategy can help snip the content weighing down your site’s overall search engine result page (SERP) rankings. Let’s get started. Think … Read more

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