Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the … Read more
If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes you want to monitor your vanity metrics around where you rank. In one of my former jobs, a senior leader would walk by every day and ask who ranked number … Read more
As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving processes matter now more than ever. But, it can be easy to lose visibility over what needs to be done and how those campaigns perform. This can lead to … Read more
