performance

From performance SEO to demand SEO

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From performance SEO to demand SEO

AI is fundamentally changing what SEO means. Not just in the way results are presented, but also in the way brands are discovered, understood and trusted within the systems that people now rely on to learn, evaluate and make decisions. This forces a re-evaluation of our role as SEOs, the tools and frameworks we use, … Read more

Microsoft’s Performance Max is now in open beta

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Microsoft’s Performance Max is now in open beta

Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being … Read more

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